masvida

By Dr. Madelyn Fernstrom Now here’s a novel way to grab your attention about liquid calories and the amount of sugar in sweetened beverages. The advertisement, coming from the NYC Health Department, shows a man consuming whole packets of sugar to provide a warning about how many packets (one packet equals one teaspoon) a person ingests with a  20-ounce soft drink. It is currently in small-market distribution – but might get national exposure. The Centers for Disease Control and Prevention (CDC) offered the ad to 39 communities already receiving anti-obesity funds, as a way to support the community-tailored media campaigns already under way. Do you think this will be an effective way to draw attention to this “hidden” source of calories? Stay tuned – I’ll soon have more news to share from a meeting I am attending (and presenting at) this week in Washington, DC: the CDC Weight of the Nation Meeting.