masvida

By Dr. Madelyn Fernstrom While The Disney Company has always been linked to children’s entertainment, they’re now taking a bold new step to promote children’s health. All food products advertised on their ABC-TV child-focused TV programs, radio stations, and web sites must adhere to new nutritional guidelines. And their theme parks will also modify their food offerings, with changes including a 25% reduction in sodium. Considering that Disney parks serve nearly 12 million meals to children every year, this is a big step. While these changes won’t occur until 2015 due to existing contracts, it’s a move in the right direction.  Disney has already been an active leader in this area, when, in 2006, they largely reduced the association of the Disney name and popular characters with foods high in fat, sugar, and salt. You might recall that the “Toy Story” gang of Buzz Lightyear and company were removed from McDonald’s Happy Meals and that Mickey Mouse disappeared from boxes of Pop-Tarts....